Why do we chose Starbucks over Peets Coffee, Coke over Pepsi or Nike over Addidas ????? Why is the iPhone the Gotta Have new TOY?
This Power Point Presentation explores some of the reasons that buyers buy what they do and how different influences can sway a buyers thinking.
On the notes page of each slide you will find the research that I have done for each slide presentation. It is written in a public speaking format which I hope will be easy for a lecturer to give in his or her own style.
Would love your feedback on this one.