Buyer Behaviour & Buying Situations

Subjects
Product Rating
Not yet rated
File Type
PDF (Acrobat) Document File
Be sure that you have an application to open this file type before downloading and/or purchasing.
8.16 MB   |   63 pages

PRODUCT DESCRIPTION

This presentation examines the influence of buyer behaviour on marketing activities of companies. It begins with an explanation and justification of the the distinction between, consumer, customer and buyer.

The presentation presents a model of the rational buying process. It recognises that different buyers would exhibit different behaviours during a buying effort.

It also identifies major influences on buyer behaviour, and examines how those influences are mediated by different buying situations. [PowerPoint file format is available on demand free of charge]
Total Pages
63
Answer Key
N/A
Teaching Duration
3 hours

Average Ratings

N/A
Overall Quality:
N/A
Accuracy:
N/A
Practicality:
N/A
Thoroughness:
N/A
Creativity:
N/A
Clarity:
N/A
Total:
0 ratings
COMMENTS AND RATINGS:
Please log in to post a question.
PRODUCT QUESTIONS AND ANSWERS:
$4.99
Digital Download
ADD ONE TO CART
User Rating: 3.9/4.0
 (5 Followers)
$4.99
Digital Download
ADD ONE TO CART
Buyer Behaviour & Buying Situations
Buyer Behaviour & Buying Situations
Buyer Behaviour & Buying Situations
Buyer Behaviour & Buying Situations