This assignment is meant to accompany the episode of CNBC's Titans on Leo Burnett. This file contains an episode guide for the video. This activity is a great addition to numerous business-related courses. I use this episode when we talk about advertising, but it could also be tied into leadership, marketing, or management.
Summary of Show from CNBC's Titans: "Leo Burnett was advertising's original “Ad Man” and creator of Tony the Tiger, Toucan Sam, and the Pillsbury’s Poppin’ Fresh doughboy. Named by Time magazine as one of the 100 most influential people of the 20th century, Leo Burnett was a giant in the advertising world."
The episode guide contains 11 questions for during the video and 2 questions for after the video.
Questions include topics such as:
Classic image advertising
Challenges of opening an ad agency
Advertising mediums/target market
Digital media/21st century
***Note to buyer: This file does NOT include the video. Episodes of CNBC's Titans are available for purchase on Amazon
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