This assignment is to accompany the episode of CNBC Titans on Leo Burnett. I show this in my Introduction to Business and Marketing class when we cover Advertising.
Summary of Show from CNBA Titans: "Leo Burnett was advertising's original “Ad Man” and creator of Tony the Tiger, Toucan Sam, and the Pillsbury’s Poppin’ Fresh doughboy. Named by Time magazine as one of the 100 most influential people of the 20th century, Leo Burnett was a giant in the advertising world."
There are 11 questions for during the video and 2 questions for after the video. Questions include topics such as:
Classic image advertising
Challenges of opening an ad agency
Advertising mediums/target market
Digital media/21st century