I use this assignment with my Introduction to Business and Marketing course when I teach Advertising. This activity should be done during and after showing the CNBC Titans on P&G.
This assignment has questions for during the episode and a group activity to be completed after viewing the episode.
Questions cover topics such as:
The group activity covers:
Creating a new product for P&G and an advertisement for the product
Summary of CNBC Titans on P&G- "Only in America could two immigrants — an English candle-maker and an Irish soap-maker — create what would become the most powerful consumer goods company in history. In the 1830s, when William Procter and James Gamble founded the company that would bear their names, they could never have envisioned that one day their products would touch everything from babies’ bottoms to ladies’ eyebrows. With intimate interviews and unprecedented access to legendary former CEOs John Pepper and A.G. Lafley, as well as with current Chief Executive Bob McDonald, this episode of CNBC Titans pulls back the curtain for an inside look at Procter & Gamble."