CNBC's The Profit is one of the best shows for teaching business courses. Marcus Lemonis breaks down various terms to help students understand real-life business scenarios. This episode of The Profit, "Key West Key Lime Pie", is great for teaching general business concepts and marketing (particularly related to the product). The business owner has trouble turning a profit. Marcus comes in a requires the business to make changes (eliminate products that do not have a high profit margin and recreate the pie recipe).
This product contains a video guide with 7 open-ended response questions and key. The video runtime is 43 minutes. This activity could take longer if you choose to stop the video intermittently to discuss course applications. Students may also need additional time at the end of the video to finish answering questions.
You can purchase the "Key West Key Lime Pie" episode or the whole season of The Profit on Amazon
. If you love The Profit, also check out this product: CNBC's The Profit: "Planet Popcorn"