In a way to engage student's by using what they're familiar with: social media, I created this project to assess character analysis. Students create Tinder Profiles for a specific character in a novel and then, based on the character's interests/wants/desires/etc. choose celebrities that would be a good match for him/her.
Aside from providing students a creative project, I also include a somewhat informal character analysis writing assignment.
This project is extremely effective and is brought up frequently even with different novels!