Students are "hired" by an advertisement campaign to help boost sales for the elements on the Periodic Table. They have the option to design a convincing advertisement in the form of a magazine ad (small poster on cardboard the size of a cereal box) or a TV commercial (1 to 2 minute video clip on a flash drive or via Google Drive).
The students like having the choice of project, and they do a great job researching and getting creative!
The first part of the project is to complete the fact sheet, which requires them to use a minimum of three sources, which must be cited in MLA format. Four website suggestions are given in the directions for the project.
A rubric is provided that will allow you to set the point values for the various requirements as you wish.
The included list of elements will help ensure that as many elements are represented as possible so you will have great, unique classroom decor and a variety of fun videos to watch!
As a reflection activity for the students during the project presentations, I like them to pretend that they are the sales team executives who are making the choice about which advertisements to fund. Give the students a fictitious “fund” of say, 1 million dollars, and while they watch/view each other’s advertisements, ask them to try to assign monetary values to the various projects that they would invest in!
Thanks for looking!