Before they draft a college essays, students should be clear about WHY they've chosen their topic. What does it demonstrate about them? How does it fill out the application? These activities prepare students to write and revise their essays with focus and intention, moving from content to structure to polish, just as professional writers do. The materials were developed by Susan Knoppow and Kim Lifton of Wow Writing Workshop, national experts in college essay writing. They reflect insight gleaned from conversations with admissions officers, school counselors and teachers about what students need to tell their stories in their own voices and in their own words.