In this download, you will get the lesson background for the "Come to Carolina" Ad Project and two detailed grading rubrics (advertising poster and general advertisement). Two student idea sheets are also included.
I use this project with my 8th grade students (adapt for 3rd!) and South Carolina Social Studies indicator 8-1.5. After learning about the Carolina Colony’s natural resources, economic prosperity, cash crops, and economic relationship with England, I task students with making an advertisement on behalf of the Lords Proprietors to encourage British settlers to come live in Carolina. I turn this assignment into a competition for the best advertisement. My students love a good competition!
This is also a great opportunity to connect history to ELA and business/marketing by having a discussion of different propaganda techniques.
--poster ad rubric
--poster ad idea sheet
--general ad rubric
--general ad idea sheet
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