PDF (Acrobat) Document File
Be sure that you have an application to open this file type before downloading and/or purchasing.
This worksheet can be used prior to starting the advertising unit or as a consolidation. It touches on competitive advertising and brand wars and provides the students with an opportunity to analyze an existing ad, as well as create their own (thereby touching on multiple skills). Each question can be taught as a mini-lesson, if found suitable, as they lend themselves well to a critical and engaging oral discussion. The last question can also be assigned as a take home group project, at the end of which students present their ads. Lots of opportunity for modification!