Consumer Behavior and Competition

Consumer Behavior and Competition
Consumer Behavior and Competition
Consumer Behavior and Competition
Consumer Behavior and Competition
Consumer Behavior and Competition
Consumer Behavior and Competition
Consumer Behavior and Competition
Consumer Behavior and Competition
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Presentation (Powerpoint) File

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25 MB|70 pages
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Product Description
The unit explores consumer behavior and competition. Several engaging articles and videos are linked within the PowerPoint. A Kahoot games is also linked and an objective assessment is available. Students will learn the following: Why an understanding of consumer behavior is important to marketing. How buyers are motivated to make purchases. Why competition is important and how businesses compete for customers.How markets are segmented and why this is important to marketing.
Total Pages
70 pages
Answer Key
N/A
Teaching Duration
2 Weeks
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