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Consumer Motivation in Marketing

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9.84 MB   |   34 pages

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This 2-3 day lesson has four segments and is designed to be taught in a computer lab setting with access to Microsoft PowerPoint. It includes:
Part 1: Consumer Motivation - Emotional, Patronage, and Rational
Part 2: Promotional Mix - Advertising, personal selling, sales promotion, public relations or publicity, direct marketing
Part 3: Digital Marketing
Part 4: 14 Marketing Strategies (bandwagon, emotional appeal, black & white fallacy, etc.)
The PowerPoint includes colorful slides full of examples of each of these concepts. Students take notes by using a template provided in PowerPoint, then type up and include online examples of the concepts. This type of "note-taking" requires a much higher level of thinking and will encourage retention.

Included in this file is the teacher PowerPoint, a blank template for students, and two student examples.

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Total Pages
34
Answer Key
Included
Teaching Duration
2 Days

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Consumer Motivation in Marketing
Consumer Motivation in Marketing
Consumer Motivation in Marketing
Consumer Motivation in Marketing