This bundle includes:
- a lesson outline
- a Language of Persuasion reference sheet for students
- the counter-ad assignment description
- a grading rubric for the project
The assignment description includes a definition of a counter-ad and reviews some simple advertising techniques for the students to include in their counter-ads. The grading rubric assesses the counter-ads' effectiveness, message, originality, visual presentation, and language conventions. This assignment is challenging for students, but they really enjoy it.