Creating Life-Size Customer Profiles

Creating Life-Size Customer Profiles
Resource Type
Product Rating
4.0
2 Ratings
File Type

Word Document File

Be sure that you have an application to open this file type before downloading and/or purchasing.

16 KB|3 pages
Share
Product Description

Looking for an activity that makes marketing segmentation come alive for your students? Have them create life-size customer profiles! In this activity, students will work in pairs, pick a product card from the teacher, and work to create a life-size customer profile on butcher paper/bulletin board paper for the "average customer" who would be in the market for that product. This is a great way to get students using demographic, psychographic, geographic, and behavioral segmentation to identify who their target market is for a product!

Activity includes student instruction sheet with grading rubric on it, graphic organizer for students to complete before creating their life-size customer profile, and product cards to be cut apart by the teacher. Entire activity took my class about an hour and half to complete and an additional 20-30 minutes to present.

Total Pages
3 pages
Answer Key
N/A
Teaching Duration
2 hours
Report this Resource
Loading...
$1.50
Digital Download
More products from Marketing Mayhem
Product Thumbnail
Product Thumbnail
Product Thumbnail
Product Thumbnail
Product Thumbnail

Teachers Pay Teachers is an online marketplace where teachers buy and sell original educational materials.

Learn More

Keep in Touch!

Sign Up