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Defining Consumer Types, Cohorts, and Psychographics

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Presentation (Powerpoint) File

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2 MB|47 pages
Product Description
This comprehensive PPT presentation is designed for older students (11th-12th grade, College) to help them understand the different types of consumers. It also talks about different generational Cohorts and how they are defined. Finally, the lesson ends with an over view of psychographics vs demographics and why these are important to consumer buying habits an practices. There is a short activity for the students to participate in at the end.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Total Pages
47
Answer Key
N/A
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