This lesson analyzes media influence utilizing actual magazine advertisements (provided by teacher) and a guided Advertisement Investigation sheet (included in this product). Students will then create their own advertisements (using the included Ad Design Criteria sheet) for a fictitious product, place, and a final ad about themselves Students may use a variety of media to create their ads, including markers, colored pencils, and any available graphic design programs.
Teachers can also incorporate the art of Andy Warhol (specifically his work relating to mass production) to further enrich the experience as laid out in the lesson plan.
MATERIALS NEEDED FOR THIS LESSON:
-Magazine advertisements for each students to reuse for each class period.
-9 x 12 drawing paper (x3)
-Black Sharpie markers
-Optional-Photoshop (or similar graphic design program)
ALL DOCUMENTS INCLUDED IN THIS LESSON:
*Advertisement Investigation sheet (to be used with actual magazine ads provided by teacher)
*Ad Design Criteria sheet (gives detail to what needs to be included in the ad messages and designs)
*Ad Design Lesson Plan (includes Key Learnings, Main Activity, Materials Needed, Objectives/National Visual Arts Standards, Resources, Cross Curricular Connections, Assessments utilized, and a page of helpful tips to use throughout the lesson)
*Ad Design Rubric (includes 5 criteria- each worth 20 points and includes a section for the student to rate themselves as well as a section for the teacher to rate the student. On a scale from Excellent-20, Good-19-18, Average-17, and Needs Improvement-16 or below)
*Ad Design Sample Images (A series of 3 images to print out and display)
(Each document includes an editable Microsoft Word document as well as a PDF version).