Develop a Marketing Research Survey Activity

Grade Levels
9th - 12th
Resource Type
Formats Included
  • Word Document File
2 pages
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Looking for a way to make marketing research interesting to your students? Let them have choice and voice in creating a research tool about an issue that directly impacts them! This activity was designed to get students to create a marketing research survey about one of the school related issues listed in the assignment. This activity pairs well with a marketing research lesson or unit. All files are completely editable to fit your classroom needs!

The requirements for the assignment dictate that students must use multiple types of forced and open ended questions when creating their survey. Checklist for grading student surveys is included. I had my students set up free accounts on SurveyMonkey to create their surveys, but you could do it Google Forms or on good old fashioned pen and paper. For an extension activity, students could administer their surveys to classmates and analyze data and create charts of the data using a spreadsheet program.

Total Pages
2 pages
Answer Key
Rubric only
Teaching Duration
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