This is a 2-page document that should be printed front to back to create a tri-fold brochure. The front page of the brochure provides the instructional standard as well as general instructions to students on selecting one of the three possible projects. The front page also has basic instructions for the post-project reflection letter.
Project #1 requires students to work in small groups to create a commercial.
Project #2 requires students to write/illustrate an ad appropriate for a magazine/newspaper/billboard.
Project #3 requires students to work individually to analyze print ads by answering questions about them.
The final back page of the brochure provides a general rubric that can be used to assess all of the projects.