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Digital Activity: Media Literacy with Campaign Mailers Authentic Audience

Grade Levels
7th - 12th, Homeschool
Formats Included
  • PDF
25 pages
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Students enjoy studying media literacy. This campaign analysis activity has lesson plans, graphic organizers, a presentation, and other tools to teach marketing through campaign mail. This unit does not have students create campaign mail for a political candidate. Rather, students analyze and evaluate real marketing campaigns helping them with their media literacy smarts.

This media literacy unit will get students to look at campaign mail, a common marketing tool in America. I made this unit with a campaign manager for multiple political candidates. This presentation and the subsequent activities break down how political campaign mail is created. The mail pieces included are real pieces (with names and pictures changed).

This unit includes:

→ An editable presentation to explain to students the multiple components that go into a marketing piece for political candidates.

→ Editable lesson plans with common core objectives; step-by-step directions; possible talking points; and sample answers.

→ Graphic organizers and sample campaign mail. You can see the sample mail pieces in the thumbnails.

This is the perfect addition to a media literacy unit. Students will start to recognize that they are the target audience for campaign candidates.

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Total Pages
25 pages
Answer Key
Teaching Duration
3 days
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to see state-specific standards (only available in the US).
Delineate and evaluate the argument and specific claims in a text, assessing whether the reasoning is valid and the evidence is relevant and sufficient; identify false statements and fallacious reasoning.
Determine an author’s point of view or purpose in a text and analyze how an author uses rhetoric to advance that point of view or purpose.


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