Digital marketing may be a buzzword, but the concept is here to stay! Whether you call these efforts online media, digital marketing, electronic marketing, or any other number of words, this tool is vital for a business. In this activity students will go on a web quest using a set of 10 guided research questions to examine the use of digital marketing. Students will explore: social media, YouTube, blogs, online retailers, search engine marketing, mobile app marketing, and email marketing. Companies used in the worksheet include: Coca-Cola, Best Buy, Lucie's List Blog, Amazon, and others of your students' choice. This worksheet is a great way to have students examine the realities of digital marketing and their impact on marketing in the 21st century.
This product also includes a detailed teacher answer key. Answers may vary, but suggested answers are provided. This activity is perfect for a high school marketing, business, management, or entrepreneurship course. This worksheet promotes research skills, higher order thinking, and citing evidence. This worksheet is in Microsoft Word to allow easy customization for your course.
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