Digital marketing may be a buzzword, but the concept is here to stay! Whether you call these efforts online media, digital marketing, electronic marketing, or any other number of words, this tool is vital for a business. A website is instrumental in marketing a resort. In this project students will put their design skills to work as they create a basic website (no coding required) for a resort. Students will use Google Sites to digitally market the resort of their creation. Students will be required to create a clear navigation panel, utilize proper design skills, maintain professionalism throughout, and include a Homepage, Accommodations page, Dining page, Wellness page, Activities page, Book Now page, Picture Gallery page, Employment page, and Contact page. The rubric provides specific requirements for each page with point distribution.
Included in this product:
-Grading Rubric (based on 160 points)
-Resort Starters (Locations and Target Markets)
SAVE over 20% by purchasing this product as part of the Resort Business Simulation Semester Project.
This product is part of a semester long or final project business simulation, however, this project stands alone and does NOT have to accompany other parts of the project. For this project I split up the students into small groups, however, it can be done individually. This resource also includes starter lists for the resort location and target market if this is your first purchased element from the simulation.
For other parts of the RESORT project check out:
Brainstorming a Business: Resort Digital Vision Board
Economic Health Meeting Brief: Resort Project
Resort Marketing Mix Project Market Segmentation Resort Project
SWOT Analysis Resort Project with Guided Questions
AIDA Approach in Sales Messages Resort Project
Feature/Benefit Selling Resort Project
Selling Process Resort Script Project
Magazine Ad Resort Project
Customer Relationship Management Resort Project