This lesson helps to fill a critical void in the commonly used curriculum by introducing students to a comprehensive definition of location. Students begin this lesson working with a partner on a problem-solving activity. This warm-up sets the stage for a brief lecture. Then students apply their new knowledge to a three-part worksheet. Answer keys included.
* Understand why location is one of the most important decisions in marketing
* Explain seven important factors of selecting a business location
A component of the Discovering the Marketing Mix Unit (coming soon).
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