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Discovering Product: It's All in the (Brand) Name

Discovering Product: It's All in the (Brand) Name
Discovering Product: It's All in the (Brand) Name
Discovering Product: It's All in the (Brand) Name
Discovering Product: It's All in the (Brand) Name
Discovering Product: It's All in the (Brand) Name
Discovering Product: It's All in the (Brand) Name
Discovering Product: It's All in the (Brand) Name
Discovering Product: It's All in the (Brand) Name
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PDF (Acrobat) Document File

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1 MB|20 pages
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Product Description
This interactive presentation introduces students to key concepts: brand name, trade name, trademark, and trade character. It reinforces new content by challenging students to develop a new brand based on their first and last names. Embedded into the presentation are the assignment, two examples of the assignment and a rubric.

Learning is assessed as part of the Discovering Product: Product Quiz (FREE).

A component of the Discovering the Marketing Mix Unit (coming soon).
Brought to you by Wiser Than the Owl
Total Pages
20 pages
Answer Key
N/A
Teaching Duration
2 days
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