Discovering the Marketing Mix: Price

Discovering the Marketing Mix: Price
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291 KB|21 pages
Product Description
This bundle of lessons introduces students to the concept of price through a variety of engaging activities. These lessons challenge students to discover the concepts on their own or in teams before reflecting with class discussion.

The packet includes:
? Cupcake Challenge activity, presentation guide, rubric and key
? Button Factory activity and key
? Price and Buying Decisions worksheet and key
? Price Quiz and key (4 questions)

Students will...
? Understand the concepts of cost, price and profit
? Analyze competition in order to establish the price of a product
? Consider consumer demand as it relates to price (answering the
question, “How much are people willing to pay?”)
? Demonstrate how to calculate cost per unit and profit
? Understand how price influences buying behavior

This is a sub-unit of Discovery the Marketing Mix (coming soon).
Brought to you by Wiser Than the Owl
Total Pages
21 pages
Answer Key
Teaching Duration
4 days
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