Discuss and compare retail communication mix for different types of retail

Discuss and compare retail communication mix for different types of retail
Discuss and compare retail communication mix for different types of retail
Discuss and compare retail communication mix for different types of retail
Discuss and compare retail communication mix for different types of retail
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The internet had been playing a major role within the development and the reformulation of many sectors and industries. One of the main sectors that had been witnessing dramatic changes by the internet is considered to be the retailing industry. For instance, the internet had been providing the retailers with opportunities or the expansion of their sales, the enhancement of their invasion of different markets, as well as the enhancement of their ability to maximize their competitive positioning. Despite of the fact that the electronic retailing had been providing huge amount of success for many retailing organizations, local of the retailing organizations had been focusing upon the expansion of the deployment for the Internet and the information technologies. This had been leading to the creation of the two different types of retailers, which are considered to be the traditional retailers, as well as the electronic retailers (Toomey & Wysocki, 2010). The traditional retailing organizations had been recognized to be the type of the retailing organizations, whose products and services would be distributed throughout the stores of the organization. On the other hand, the electronic retailing organizations would be focusing upon the selling of the products will and services of the organization throughout the different websites and different electronic channels of the organization. Apart from the selling of products and services, each of the electronic and traditional retailing organizations would be the growing different communication mix, which would be developed for the purpose of the enhancement of the attraction of the customers to the organization products and services, as well as the formulation of a long-term relationship between the retailing organizations and the target customers (Doherty & Chadwick , 2010). The following research would be focusing upon the identification of the differences between the electronic retailing in the traditional retailing, in terms of the deployment of the communication methods and strategies.
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13 pages
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