In this project, students will become the expert in a dog breed that is recognized by the AKC. Students will design a mock up instagram page with pictures and posts related to the breed they've chosen. This is a high level of engagement activity for middle schoolers because it incorporates dogs and social media into it. The purpose of this activity is to introduce traits and genetics to your students in a way that is accessible and fun to them.
I would either require students to create a paper version of this like the template included in the download or if you want to incorporate some teaching around social media, this could be the "rough draft" version before you have students actually create a real instagram account for this breed.