ENTREPRENEURSHIP - Tip #9: "Marketing the Business" discusses marketing segmentation (including factors), ways to segment a market, deciding on a market segment, niche marketing, market positioning, competitive advantage, marketing mix (overview & product), product branding, marketing mix: price, marketing mix: place, marketing mix: promotion, and other ideas for marketing a business. We offer fill-in forms in our store for every tip/chapter should you wish to purchase it. This Tip (Chapter) is also included in the affordable "12 Tips" BUNDLE booklet which is also available here in our store on TpT.
The purpose of Tip #9 is to provide you with the entrepreneurial tools to market your business. Marketing is the process that all businesses follow to get products and services to their customers. Marketing activities can be seen everywhere on TV, newspapers, magazines, billboards, trucks and cars, etc. Marketing includes researching, understanding customers and analyzing their needs, and then deciding what pricing, product, distribution, and promotional activities will increase customer satisfaction. Entrepreneurs must recognize that small business owners are creative in their marketing strategies since they have limited funds. This part includes a comprehensive study that emphasizes the importance of successfully marketing a business plus using marketing techniques to effectively target customers and persuade them to purchase products or services. Market segmentation, niche marketing, market positioning, competitive advantages, market mix – product, price, place, promotion, and other marketing ideas are discussed.
Why is marketing important to an entrepreneur? How do I go about marketing and promoting my business? How do I identify my customer base?
The amount of time spent in teaching each component of the "12 Tips" booklet (including the worksheets) depends upon how the teacher intends to incorporate this resource into their coursework, whether or not they are using only certain segments of the complete "12 Tips" booklet (the BUNDLED version), the ages/grades of their students, and the amount of time they have available. Three to four weeks for the BUNDLED version (when used as the primary source) is not unreasonable.
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ARE YOU LOOKING FOR A "REAL BARGAIN?" NEED TO SAVE YOUR MONEY? Then, this is it! It is called "12 TIPS FOR THE ASPIRING ENTREPRENEUR!!!" We have only 4 of these printed editions left so, ..... when "They're Gone - They're Gone!" Before purchasing this digital version, you may want to consider purchasing a professionally-printed HARD COPY of this manual at a tremendously reduced rate. A CD is included which contains all of the worksheets - teachers say it is worth its weight in gold! We do not offer CD's on any of our digital versions. The price is $32.95 (shipping included). To order, go to our Education Get Real website - http://www.educationgetreal.com/, CONTACT US, and fill in your information. It is that easy . . . FIRST COME ----- FIRST SERVE!!!
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Listed below are links to the other instructional parts, which may be of interest to you. Click the item to open the link in a new window
ENTREPRENEURSHIP - "12 Tips" for the Aspiring Entrepreneur BUNDLE - This BUNDLE includes all 12 Tips. Save approximately 30% off the price by purchasing the "12 TIPS" for the Aspiring Entrepreneur BUNDLE (all 12 Tips in one booklet.
ENTREPRENEURSHIP - Tip #1: "Think & Act Like an Entrepreneur"
ENTREPRENEURSHIP - Tip #2: "Set Goals"
ENTREPRENEURSHIP - Tip #3: "Business Ownership"
ENTREPRENEURSHIP - Tip #4: "Market Research"
ENTREPRENEURSHIP - Tip #5: "Write a Business Plan"
ENTREPRENEURSHIP - Tip #6: "Start Up Costs & Financing Your Business"
ENTREPRENEURSHIP - Tip #7: "Operating Procedures"
ENTREPRENEURSHIP - Tip #8: "Financial Management"
ENTREPRENEURSHIP - Tip #9: "Marketing the Business"
ENTREPRENEURSHIP - Tip #10: "Using the Web"
ENTREPRENEURSHIP - Tip #11: "Networking & Professional Organizations"
ENTREPRENEURSHIP - Tip #12: "Next Steps . . ."
FOR YOUR INFORMATION:
If you wish to establish a more comprehensive in-school entrepreneurial program for the students in your school, two outstanding resources that tie in very well with “12 Tips” for the Aspiring Entrepreneur are MBA: Get Real!!! Part I and MBA: Get Real!!! Part II. These manuals are "TURN KEY" and all-inclusive (teacher information and instructional tools, steps for implementation, rubrics, timeline, standards addressed, samples, student handouts, etc. - EVERYTHING you need for implementation). They are available here on this TpT website. Please check out these two resource for yourself and G-R-O-W your program.
If you would like to communicate directly with us, we invite you to contact us on our website at www.educationgetreal.com
and complete the form. We also produce a company newsletter so you may sign up for that on our website as well. Check us out – our EGR “Materials are Created BY Teachers FOR Teachers!"
© EDUCATION: GET REAL!!! materials are copyrighted and most are certified by the Library of Congress (of which this is one). Each individual purchaser is granted permission to copy the materials for their own instructional use only. Redistributing, sharing, editing, selling, or posting this item or any part thereof on the Internet or other digital means are strictly prohibited. Violations are subject to the penalties of the Digital Millennium Copyright Act.
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Keywords: entrepreneur, entrepreneurship, goal setting, business ownership, start a business, market research, business plan, start-up costs, financing, finance, marketing, market research, goals, standard operating procedures, financial management, using the web, networking, professional organizations, mock interviews, interviews, assessment, rubrics, teacher resource, instructional, student business, implementation, real world, get real, interdisciplinary, integration, diversity, customers, skills, job skills, communication, oral communication, verbal, non-verbal, secondary, home school, CTE, mathematics, social studies, economics, economy, technology, taxes, budget, financial goals, financial plan, profit, money, cash, credit, APR, Education Get Real, EGR.
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