Economic Health Meeting Brief: Resort Project

Economic Health Meeting Brief: Resort Project
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1 MB|10 pages
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  1. This product incorporates many aspects of the marketing world including: entrepreneurship, marketing mix, market segmentation, SWOT analysis, economic health, feature/benefit selling, AIDA approach, selling process, customer relationship management, print ads, and digital marketing. This is a semest
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Product Description
Looking for a fresh idea to research economic indicators in the classroom? In this project students will imagine they are planning to open a resort in another country. They are responsible for planning a meeting with the board of directors to present on the economic health of the nation where the resort will be located. Students will prepare meeting notes in Google Docs and present the brief to the board of directors (aka the class). This product is perfect for a Marketing course. All files in this product are EDITABLE!

This product includes:

-Detailed Project Instructions (Scenario, Project Requirements, Suggested Sources)

-Grading Rubric (Based on 50 points)

-Resort Creators (Locations and Target Market)

SAVE over 20% by purchasing this product as part of the Resort Business Simulation Semester Project.

This product is part of a semester long or final project business simulation, however, this project stands alone and does NOT have to accompany other parts of the project. For this project I split up the students into small groups, however, it can be done individually. This resource also includes starter lists for the resort location and target market if this is your first purchased element from the simulation.


For other parts of the RESORT project check out:

Brainstorming a Business: Resort Digital Vision Board

Resort Marketing Mix Project 

Market Segmentation Resort Project

SWOT Analysis Resort Project with Guided Questions

AIDA Approach in Sales Messages Resort Project

Feature/Benefit Selling Resort Project

Selling Process Resort Script Project

Customer Relationship Management Resort Project 
Total Pages
10 pages
Answer Key
Rubric only
Teaching Duration
1 hour
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