When teaching Entrepreneurship to high schoolers, we move through the steps to building a business plan and opening a small business. Sometimes students need a little help wrapping their brain around the concept of Marketing - Who is their TARGET customer?
This worksheet moves the students through the steps of:
1) determining who needs their product - ANY potential customer. Then,
2) Grouping the large available market into segments. Finally,
3) Choosing the segment with the most likely customer to buy their product = their Target Customer.
Includes activities for visual and kinesthetic learners with Question/Answer, summative grouping, and illustrating concepts.
Completely editable - enjoy for years to come!