This project is designed as an "anchor project" and is to be completed over the course of a semester. This authentic activity is defined as an anchor project because students are expected to work on it throughout the semester when daily class work is completed.
This project answers these Essential Questions:
1. How do you recognize a business opportunity and determine whether an idea for starting a new business could turn into a profitable business venture?
2. How do you identify a new business’s risks compared to the opportunities?
3. How do you analyze customer groups and develop a plan to identify, reach, and keep customers in a specific target market?
A feasibility plan explores whether venture ideas have the potential to succeed. Students will "create" a new business for this feasibility plan.