Shopping and Racial Profiling
This guide will give readers an inside look at the historic and contemporary multicultural issue. An actual court case is presented in a short story format.
Insightful Consumer Stories.
Although people of color are primary targets, related issues
impact all age, socioeconomic, gender and racial groups.
Retailers lose 40 billion dollars annually to "shrink," according to a CNBC report. And in their zeal to solve the problem, the industry continues to use ineffective tactics, such as hiring under-trained staff, and profiling shoppers based on race.
How much does a student know about racial profiling in the retail marketplace?
Most shopping while ethnic articles typically present the issue from a legal viewpoint or
feature the latest media story. Overall, many consumers are poorly informed about the subject.
Overview of Contents
See the preview for the complete table of contents.
*Tips from experts
*Worksheet and Checklist
*Quick Quizzes…test what you think you know
useful books, articles, TV and video programs,
and free downloads, low-cost, and pricey resources
*More than 140 hyperlinks with summaries from academic and nonprofit sources included
How to Use the Material:
For individual or group study discussions.
Examine the backstories of actual court cases.
Evaluate the reader's knowledge and perception of rules, laws and regulations during seemingly ordinary consumer interactions.
Expand awareness of little-known facts about the subject
Shopping and Racial Profiling is an eye-opening overview of historical origin. And what to do or avoid doing if wrongfully confronted in the present day is an underlying theme.
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Did you know?
TV Sitcoms Tackle the Topic
Not a topic widely featured since the hit college sitcom
A Different World and its episode titled
Pride and Prejudice in January 1990 focused on the subject...
But TV Land’s The Soul Man, recently aired
an episode show in late March titled
Shopping While Black
Cedric the Entertainer plays music superstar turned a man of the cloth, Reverend Ballentine.
He learns that his wife, a beauty shop owner, is wrongfully accused of shoplifting by a security guard in an upscale store. The Reverend Ballentine stages a public protest.
And blindsides store management to illustrate a point often overlooked.