Evaluating Advertisements Group Project

Evaluating Advertisements Group Project
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2 MB|11 pages
Product Description
In this activity students will analyze and evaluate advertisements. This product includes a worksheet and advertisement assignments for students to use. This project provides 10 groups with 3 different types of ads each. Students will then work in their groups to complete the questions for each ad assigned to their group.

To determine the effectiveness of the ad students will examine:
Advertising media
Type of ad
Techniques of ad
Target market

Internet access is required for the commercials. Depending on your students, you could also have them present their findings and evaluations to the class as an oral project. I use this assignment with my Introduction to Business and Marketing course when I teach Advertising.

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Total Pages
11 pages
Answer Key
Not Included
Teaching Duration
45 minutes
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