Evaluating Advertisements from the BIG GAME for High School Business Classes

Evaluating Advertisements from the BIG GAME for High School Business Classes
Evaluating Advertisements from the BIG GAME for High School Business Classes
Evaluating Advertisements from the BIG GAME for High School Business Classes
Evaluating Advertisements from the BIG GAME for High School Business Classes
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Engage your students with the fun of the BIG game! Use the worksheet provided to evaluate commercial ads from the BIG game. To do this, visit YouTube and play one ad from the most recent big game at a time. I like to use the I do, We do, You do, modeling technique. Start by thinking aloud to answer each question on the worksheet for the commercial shown. Next have the students work with their shoulder partner to evaluate the second commercial and then discuss the answers together. Finally, have the students watch a third commercial and evaluate it themselves using the worksheet provided.

Students will LOVE watching BIG game ads in school. This is a fun activity that will help your students apply advertising concepts learned in class.

The worksheet in this product is used to determine the effectiveness of the ad.

Students will examine:
Advertising medium
Type of ad
Techniques of ad
Target market
Etc.

***Note to buyer: If you have already purchased the Evaluating Advertisements Group Project, do NOT purchase this activity. This activity can be completed with the same worksheet provided in that project.


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Total Pages
1 page
Answer Key
N/A
Teaching Duration
45 minutes
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