Where to begin? There's 174 files in this zip! Everything you need is here.
I use a persuasion unit to teaching various rhetorical and stylistic techniques, as well as more research practice, as I think working with nonfiction is often much more helpful to students than literature. In any event, I give you most of my resources--the rest are in other downloads (an editorial assignment and debates--and I'll let you decide how long you want to spend on the issue; you can focus on the basics and just use the resources for individual lessons, or you can prep units from anywhere between 2 to 8 weeks.
Included are handouts, quizzes, paper and creative assignments (a make your own ad assignment), models of various forms of persuasion, activities, lesson plans, etc. There is not, I repeat, a clear roadmap of what to do every minute, every hour, every day--that's for you to decide. Pick and choose what works for you and construct your own plan.