• Students will understand the importance of examining a marketplace.
• Students will explain the term demographics and how it applies to
• Students will identify and describe their potential customers.
Preparation and Materials
Students will need space to write independently and with their groups, either a notebook or tablet. You will show a handful of commercials to your students using a projection screen to display the commercials to the whole class. Choose commercials that will grab your students’ attention because they are current, include an interesting product, or connect to student topics. YouTube lets users search for many different types of commercials. Students will also need access to their Cashtivity account on a personal device.