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Extended Marketing Mix

Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Product Description
This presentation evaluates the additional elements—process, people and physical layout—of the marketing mix. It begins with a brief historical account of the emergence of the marketing mix. It then examines the weakness of using the traditional marketing mix (4Ps) to market a service. The presentation demonstrates how process, "people", and physical layout could be designed to provide a superior service experience or augment the value of a product for customers and clients. [PowerPoint file format is available on demand free of charge]
Total Pages
64 pages
Answer Key
N/A
Teaching Duration
N/A
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