Extended Marketing Mix

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21.99 MB   |   64 pages

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This presentation evaluates the additional elements—process, people and physical layout—of the marketing mix. It begins with a brief historical account of the emergence of the marketing mix. It then examines the weakness of using the traditional marketing mix (4Ps) to market a service. The presentation demonstrates how process, "people", and physical layout could be designed to provide a superior service experience or augment the value of a product for customers and clients. [PowerPoint file format is available on demand free of charge]
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64
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Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix