Extended Marketing Mix

Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Subject
Grade Levels
Product Rating
File Type

PDF (Acrobat) Document File

Be sure that you have an application to open this file type before downloading and/or purchasing.

15 MB|64 pages
Share
Product Description
This lesson analyses the extended marketing mix elements (people, process, physical layout and planet). It begins with a critique of the 4Ps, explaining why the marketing mix elements, over the years, have been extended from 4Ps to 7Ps to 8Ps. The analysis is supported with case studies including Starbucks, McDonald's and Tesco.
Total Pages
64 pages
Answer Key
N/A
Teaching Duration
3 hours
Report this Resource
Loading...
$4.99
Digital Download
avatar

Berlin Asong

12 Followers
Follow
More products from Berlin Asong
Product Thumbnail
$0.00
Product Thumbnail
$0.00
Product Thumbnail
$0.00
Product Thumbnail
$0.00
Product Thumbnail
$0.00
$4.99
Digital Download
Teachers Pay Teachers

Teachers Pay Teachers is an online marketplace where teachers buy and sell original educational materials.

Learn More

Keep in Touch!

Sign up