Extended Marketing Mix

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15.25 MB   |   64 pages

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This lesson analyses the extended marketing mix elements (people, process, physical layout and planet). It begins with a critique of the 4Ps, explaining why the marketing mix elements, over the years, have been extended from 4Ps to 7Ps to 8Ps. The analysis is supported with case studies including Starbucks, McDonald's and Tesco.
Total Pages
64
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N/A
Teaching Duration
3 hours

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Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix
Extended Marketing Mix