Another pervasive element in our society since 1945 has been advertising. This lesson traces the development of modern Post war advertising and the subtle tricks they have used to entice us to buy their products. Based lagely on Vance Packard's landmark book from the 1950s, I consider the lessons contained in this package as vital to students' consumer education in an age of easy credit and sky-rocketing bankruptcies. A picture essay of magazine ads from the 1950s and 1960s helps students spot the various devices used by advertisers to snare us.
This is a self-contained PowerPoint that develops slide by slide while other notes for the students scroll down the side. It can be run as a timed presentation on its own, presented slide by slide for discussion, or integrated into your other lectures. There are also extensive pictures with captions mixed in to illustrate the lesson and capture students’ interest. This packet also contains flowchart and the author’s own research notes.
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