The interconnectedness and global nature of Facebook makes it an ideal tool for marketers.
In fact, it has continually gained in popularity as a marketing resource for businesses and organizations of all kinds, and a majority of businesses use Facebook as a method of connecting with their audience (potential and existing). As Facebook itself explains, "[it] gives you a voice so you can connect with those interested in your business". Thus, having a business presence on the social network is going to help you market your business.
It may even be essential to success.
These are but a few of the reasons that more and more tools for businesses appear on Facebook each year, and why a business of any size (with one employee or tens of thousands) must create and maintain a presence on the network.
It is also why almost any website features the now familiar Facebook sharing buttons, icons, and tools. We use these buttons to share information we find amusing, useful, informative or interesting. And here too, people new to marketing with Facebook must sit up and take notice.
This resource is a comprehensive book covering the 'how to's' of getting your business presence on Facebook.
Click on the Images Above to View the Full Table of Contents.
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