This resource is a great way to teach business or marketing students the fundamental elements of a press conference and how to prepare press conference statements. (In the past, I have used this resource with my marketing and advertising classes.)This project allows students to work in pairs to be a fairytale character, a PR agent, and the rest of the class serves as the media with a fun "twist" on fairytale stories! Possibilities are endless with the project and the students have such a fun time becoming their characters. Project includes instructions and grading rubric.