Fashion Marketing Pumpkin Handbag Design Project-Kim Anderson

Fashion Marketing Pumpkin Handbag Design Project-Kim Anderson
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This project involves students creating a handbag out of a styrofoam pumpkin that resembles one that would be sold in a store today. The student has to create the handbag, come up with their own brand name, identifying the target market, coming up with the marketing mix, potential competitors and how their company will accomplish the 7 functions of marketing.
This is a great project that I use around Halloween that students really enjoy and identify as one of their favorite projects of the class.
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2
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Teaching Duration
3 hours

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Fashion Marketing Pumpkin Handbag Design Project-Kim Anderson