Feature/Benefit Selling Resort Project

Feature/Benefit Selling Resort Project
Grade Levels
Resource Type
Product Rating
3 Ratings
File Type

Compressed Zip File

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3 MB|12 pages
Product Description
One strategy in selling is the feature/benefit technique. In this project students will break down the features for a resort and translate those features into benefits they believe would resonate with a target market. Students will create an infographic to display their findings. This product is perfect for a Marketing course! All files in this product are EDITABLE!

This product includes:
-Detailed Project Instructions with definitions of features, selling, and feature/benefit selling, project requirements, and step-by-step instructions
-Grading Rubric based on a 50 point grading scale
-Resort Creators (Locations and Target Market Starters)

SAVE over 20% by purchasing this product as part of the Resort Business Simulation Semester Project.

This product is part of a semester long or final project business simulation, however, this project stands alone and does NOT have to accompany other parts of the project. For this project I split up the students into small groups, however, it can be done individually. This resource also includes starter lists for the resort location and target market if this is your first purchased element from the simulation.

For other parts of the RESORT project check out:

Brainstorming a Business: Resort Digital Vision Board
Resort Marketing Mix Project 
Market Segmentation Resort Project
AIDA Approach in Sales Messages Resort Project
Selling Process Resort Script Project
Customer Relationship Management Resort Project 
SWOT Analysis Resort Project with Guided Questions
Total Pages
12 pages
Answer Key
Rubric only
Teaching Duration
90 minutes
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