Focus Group Simulation

Focus Group Simulation
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4.0
File Type
Presentation (Powerpoint) File
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0.18 MB

PRODUCT DESCRIPTION

This file is a PPT with instructions for a focus group simulation. Along with this file, provide students with a sample of a soft drink. I usually use a store brand soda product. Students then develop their own questions and take turns facilitating a focus group. I use this lesson when I teach market research in my Introduction to Business and Marketing course.
Total Pages
Answer Key
Does Not Apply
Teaching Duration
45 Minutes

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Focus Group Simulation
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