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Focus Group Simulation for Market Research (with the Marketing Mix)

Focus Group Simulation for Market Research (with the Marketing Mix)
Focus Group Simulation for Market Research (with the Marketing Mix)
Focus Group Simulation for Market Research (with the Marketing Mix)
Focus Group Simulation for Market Research (with the Marketing Mix)
Product Description
This product includes: PowerPoint Presentation with class instructions, Marketing Mix cards for grouping (sample can be seen in Thumbnail images), and Teacher Guide (also seen in Preview). In this activity students will simulate a focus group. Students design questions they would like to ask the focus group about a particular product. You may select the product, but store brand soda is an economical choice. Students take turns facilitating a focus group. After each group has had the opportunity to conduct their research, students will meet with their partner to analyze their findings. Also included in the Teacher Guide is a link to a Socrative quiz that can be used to help students reflect on what they have learned in the activity.

This simulation is great for an Introduction to Business and Marketing or Marketing I course. In my experience students enjoy the hands-on learning approach and are very engaged with this activity.

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Total Pages
36 pages
Answer Key
Does not apply
Teaching Duration
1 hour
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