Food Truck Marketing, Finance, Social Media, and Sales Abridged Semester Project

Food Truck Marketing, Finance, Social Media, and Sales Abridged Semester Project
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This is a semester long project meant to accompany a high school business course. I use this in my Introduction to Business class, but it could also apply to other courses. For this project I split up the students into groups, however, it can be done individually. Students come up with their own food truck concept and work throughout the semester on the project. Please see the preview for the teacher guide which is included in the product.

At the end of the semester I have students pitch their business ideas to the class and a few “guest investors”. I usually recruit adult guests from the school or the community to observe their business pitches. Each student gets $5,000 of imaginary money to invest in 1 food truck. The adult guest investors each get $25,000 to invest. I typically allow them to split up their money among groups as they see fit. I then total up all the money and whichever group gets the most money gets extra credit on the project.

My aim at creating this project was to come up with a fun, relatable way for students to apply the concepts learned in class. In my experiences, my students have loved this project and have had some great ideas!

The materials in this file take several weeks to complete. At my school class periods are 90 minutes, listed in the Preview are estimated days or portion of a class period needed for each assignment. All products in this file are Microsoft Word or PowerPoint to allow you to easily modify any components.

I'm also happy to answer any questions about the project. Just post in the Q and A if you need clarification on project specifics. These projects are also available for individual purchase in my Business Girl store.

Remember, you save $$$ by purchasing this project as a bundle, but all products in this bundle are available for individual purchase. You can access each assignment in the bundle by clicking the hyperlink below.


The order I typically teach this project is as follows:

1. Food Truck Intro PPT + Research Activity

2. Business Plan (Instructions, Rubric, and Student Work Sample)

3. Management (Management Functions Activity)

4. Marketing Plan (Project and Key)

5. Social Media Campaign (Individual and Group Portions with Rubric and Sample Projects)

6. Financial Plan (Instructions, Rubric, and Sample Project)

7. Business Plan Revisions (Project and Rubric)

8. Sales (Project and Rubric)

9. Business Pitch (PPT, Instructions, and Rubric)

This project is also sold with additional components (market research, food truck design, logo, slogan, and menu, budgeting, advertising, employment, and organizational charts) in my Business Girl store as: Food Truck Simulation Semester Project.

Disclaimer: If you have already purchased the Food Truck Simulation Semester Project, do not purchase this file, because it does contain duplicate information.
Total Pages
N/A
Answer Key
Rubric only
Teaching Duration
1 Semester
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