Make business real for your students with this engaging marketing project. In this project students create a food truck business concept. Students apply the functions of marketing, marketing mix with place, price, promotion, and product menu, and discuss economic utilities for their business. This project contains point values for each question. The file is in Microsoft Word so that you can adapt any questions as needed for your classroom. A PDF version is also included for easy printing. An answer key is provided, however, keep in mind that this project is based on open-ended questions. The answer key contains a suggested answer, but there could be many correct responses based on student business concept.
I do this project with my Introduction to Business and Marketing class. It could also be completed in a Marketing I course. I usually put my students in groups of 3. This is a part of a semester project that I did with my class, however, it is a stand-alone project.
Other sections of the business simulation that you might like include:
Business PlanManagementOrganizational StructureMarketing PlanMarket ResearchSocial Media CampaignFood Truck Design, Logo, Slogan, and MenuFinancial PlanBudgetingAdvertisingBusiness Plan RevisionsSalesBusiness PitchEmployment
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You may also like these other resources for your marketing curriculum:Marketing Economic Utilities Cereal Project10 Marketing (4 P's and Functions) Application QuestionsFunctions of Marketing (Sports Drink and Shoe Business Scenarios)Investigating a New Product Launch with the Marketing MixMarketing Unit Mega-Bundle