This file contains a PowerPoint presentation on the Marketing Research process, project instructions, and rubric to grade the project. The PowerPoint presentation lists and explains the steps of the marketing research process and various types of data collection methods including primary and secondary data. The project uses the free version of the website SurveyMonkey for students to create a survey to collect data about a problem they have defined. Students then have others take their survey and analyze the findings. Using their results students create an infographic in Piktochart of the data, findings, implications, and a reflection. A rubric is included to grade the project.
The daily objectives are:
• Explain and apply the marketing research process.
• Discuss data collection practices.
• Design a market research survey for your food truck business.
This project can be done with the other components of the food truck project in my store Business Girl or the project could be easily altered for students to do marketing research on any type of product or business. The files are Microsoft PowerPoint and Microsoft Word to allow easy adaptation to best fit your classroom's needs.
Other components of the project include:
Marketing PlanMarketing Research ProjectFinancial PlanSocial Media CampaignBusiness Pitches
Or you can save $$$ by purchasing the project as a whole: Food Truck Simulation Semester Project