Food Truck Social Media Marketing Campaign Project

Food Truck Social Media Marketing Campaign Project
Food Truck Social Media Marketing Campaign Project
Food Truck Social Media Marketing Campaign Project
Food Truck Social Media Marketing Campaign Project
Grade Levels
Product Rating
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4 MB|11 pages
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  1. This product incorporates many aspects of the business world including: marketing, finance, sales, advertising, business pitches, business plans, etc. This is a semester long business simulation project meant to accompany a high school business course. For this project I split up the students into g
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Product Description
In this project students will work as a group to outline a social media campaign for a food truck business. Campaigns will include: target audience, goals, paid promotions, how they will get followers, and social media account management. As a group they will also create a social media posting schedule including dates, times, and topics they will post about. Individually students will be assigned a form of social media to create posts for. These social media forms include: Twitter, Instagram, and Facebook. Students will use the free website Canva to design these posts. Post information will vary based on their assigned social media platform.This project should take a few days of class to complete, approximately 3, 90-min class periods or longer depending upon class instruction.

This product includes: project instructions with a group and individual portion, group and individual grading rubric, and sample individual and group project to use for modeling or to get an idea of expected student work. I use this assignment with my Introduction to Business and Marketing course, but it could also be used in a Marketing, Advertising, or Business Communications class. I have my students complete this Social Media Campaign for a food truck business, however, you could change the premise and have students complete the project for any business concept.

I do a semester long project where students create a food truck business and write a Business Plan, Marketing Plan, Financial Plan, etc. for the business.

Other sections of the project include:

Business Plan
Marketing Plan
Marketing Research Project
Financial Plan
Business Pitches

Or SAVE $$$ by purchasing the project as a whole:

Food Truck Simulation Semester Project
Total Pages
11 pages
Answer Key
Rubric only
Teaching Duration
3 days
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