This product is an excellent resource for having your students examine a strong piece of argumentative writing. Providing students with writing models is key to helping them develop as writers. To begin, have the students read the sample essay and underline the author's claim and any supporting evidence. I had the kids do this individually, then I had them confer with a partner to compare before we discussed the essay as a class. Use the whole class discussion to make sure that all of your students understand the author's claim, and that they were able to identify the supporting evidence that was used. Then comes the fun part! Tell your students to picture themselves as designers at an advertisement agency, and have them create an ad campaign that expresses the sentiments from the essay that they just analyzed. To help spark creativity, I pulled some powerful anti-smoking ads and showed them to my students on the overhead. We analyzed how the ads all contained a claim, a powerful picture/image and several pieces of evidence. Have your students use these ads as inspiration to create their ads that show how dangerous cell phone usage can be when it's coupled with driving.